Rolex is a leader in the luxury watch market, recognized for its strong positioning among affluent consumers. The brand represents precision, reliability, and timeless luxury, with iconic assets such as the crown logo, Oyster case, and renowned models like the Submariner. Established in 1905, Rolex has a history of innovation, having introduced key advancements like the waterproof watch and automatic winding mechanism. Its values of excellence, durability, and status have made it a symbol of success and achievement.