top of page

Consumer perception plays a pivotal role in shaping brand strategies. By collecting primary data, we can gain valuable insights into how consumers view Tissot, enabling the brand to refine its messaging, improve product offerings, and boost engagement.

Key Findings

The survey revealed a diverse range of perceptions and experiences with Tissot:

1. Brand Familiarity and Attributes

  • Respondents who are familiar with Tissot primarily associate it with attributes like luxury, quality, and style.

  • A smaller segment highlights affordability and innovation, suggesting that Tissot’s value proposition resonates differently across demographics.

2. Customer Experience and Satisfaction

  • While many respondents rated Tissot highly in areas such as quality and design, others highlighted areas for improvement, like pricing and marketing visibility.

  • Those who have purchased Tissot products expressed high satisfaction, particularly valuing its craftsmanship and heritage.

3. Comparison with Competitors

  • Tissot is perceived as competitive in design and quality but faces challenges in affordability and brand innovation when compared to rivals.

  • Suggestions for enhancing competitiveness included more entry-level options and increased digital innovation.

4. Engagement Channels

  • Consumers primarily engage with Tissot through its official website and social media platforms.

  • Social media campaigns and email newsletters were noted as effective, but some respondents felt that Tissot’s marketing lacked differentiation.

5. Future Expectations

  • Survey participants expressed interest in innovations such as digital or hybrid watches, improved customer service, and accessible price points.

  • Enhancing service center accessibility and emphasizing sustainability were also recurring themes.

Enhancing Brand Strategy Through Insights

  1. Amplifying Communication: Focus on innovative marketing campaigns to highlight Tissot’s unique blend of tradition and modernity.

  2. Targeted Product Development: Introduce entry-level and tech-forward models to attract younger demographics and tech-savvy consumers.

  3. Digital Engagement: Strengthen online platforms with interactive features, such as virtual try-ons and exclusive digital content.

  4. Customer Service Excellence: Expand service centers and provide seamless after-sales support to build long-term loyalty.

By aligning brand strategies with consumer feedback, Tissot can reinforce its position as a trusted luxury watchmaker while expanding its reach to new audiences.
 

Conclusion

Primary data offers a window into the consumer mindset, revealing both strengths and opportunities for improvement. By leveraging these insights, Tissot can refine its brand strategy, deepen customer engagement, and ensure its continued relevance in the ever-evolving luxury watch market.

bottom of page